At AJ Prestige, we do understand that a luxury limousine service will display the value of a first impression. There’s a reason why the word prestige is part of our company name. Webster’s Dictionary (2013) defines prestige as the standing or estimation others have of someone, or having a commanding position in people’s minds. Prestige telegraphs influence. The old adage “you never get a second chance to make a first impression” is more than just a cliché.